How Women Can Build Wealth

In this empowering Mother’s Day special, we sit down with Liz Faircloth, co-founder of TheRealEstateInvestHER.com, to discuss how women can build real wealth without sacrificing their family life.

Liz shares her journey from starting in residential real estate to managing over $150M in assets, while staying grounded in her roles as a mom, wife, and community leader. This conversation is a must-watch for any woman navigating the pressures of career, motherhood, and personal growth.

You’ll learn how to break free from the “either/or” mindset around family and financial success, plus a powerful 3-step framework to make decisions with clarity and confidence. Liz also shares how to shift from survival mode to thriving through simple, consistent actions, and why community, mentorship, and building your own personal “board of advisors” are essential for long-term success.

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Transcript

0:00: Hello, my name is Tim Jones with Foreclosure.com.

0:03: I'm excited to introduce our guest today for this special Mother's Day edition.

0:07: Please welcome Liz Faircloth, co-founder of The Real Estate Investor.com.

0:12: Hi Liz.

0:14: Hey Tim, thank you for having me.

0:15: Oh, thank you for joining us today.

0:17: Can you tell everyone a little bit about your background in real estate?

0:21: Sure. I started investing about 20 years ago, 2 decades if you will, and I got my start.

0:28: My brother-in-law, who was the only entrepreneur I knew at the time, handed me rich dad poor dad and said, you have to read this book.

0:35: So I did, and at the time I was dating my now husband, and after a year of going to like the local RIA meetings and the local real estate investing meetings and Taking a step forward, we decided to buy our first investment, which was a duplex, right outside of Philadelphia.

0:52: And my father at the time, we didn't have the money for the down payment.

0:56: So my father lent us the money, which was a big deal since my father was a school teacher and my parents, you know, it wasn't like they just were, had a ton of money, honestly, to, to lend us, but they lent us $30,000 and that got our start.

1:10: And, and then over the last couple of decades grew a portfolio involved in Residential, commercial, but grew a portfolio of a couple of 1000 units now with about 400 investors, about $150 million under management, all across the country, and, which led me to really being really passionate with my business partner Andressa and launching Invest Her, which is a global platform for, for women to get the strategic knowledge, the high-level network, and, you know, the, the support from other women.

1:42: Wow, that's quite the impressive portfolio. Thank you for sharing. Well, well, let's get started.

1:49: Many women, particularly moms, feel like they have to choose between financial freedom and family. What do you say to women who feel guilty for wanting both?

2:00: Well, first, I would say I get it, because that is certainly a concern I've heard from thousands and thousands of women inside our community.

2:09: And when you're faced with anything to choose, right?

2:13: Do I want to, you know, build financial freedom, and why do I want that, and take care of my family.

2:20: it's a really hard, it's even a hard place to navigate.

2:24: So instead of feeling like you have to choose between the two, The key is, how do you stop relying on yourself?

2:31: Meaning, we often try to reconcile these big decisions by ourselves, or we don't know where to go or who to talk to.

2:39: And that's really the, the inspiration for wanting to create Invest her.

2:44: Because when we try to figure it out by ourselves, OK, like, I can either do this or I can do that, especially wanting both of those things, building a legacy and, and obviously being there for your family.

2:55: It gets really overwhelming and time can feel really overwhelming, right?

3:00: So, I would encourage women to take a step back and really evaluate who, who is on your board right now?

3:06: Who are you running these ideas by?

3:09: And because you could, you could have both, but you need to be mindful of time, and you also need to be mindful of your long-term goals.

3:16: I don't think people enough, Tim.

3:19: Think about where they want to be in 5 years, because then the question gets a little easier in the sense of, OK, I'm gonna spend 1 time doing this and this.

3:29: It's not or it's and. So, in order for us to answer that question, looking forward to, to really saying, where do I want to be with my family and my financial freedom in 5 years.

3:40: Get, get really clear on that. And then the next part would be the tools, the strategies, the, the guilt, the, the, all of the above that women wrestle with.

3:50: It's really hard to, they're really hard to manage yourself.

3:53: And so I would really encourage women watching is, do you have a, do you have other women that are in this space, creating financial freedom, raising a family that you can get support from and give support to.

4:06: And that's honestly why we created Invest Her, why, why we created Invest her con.

4:11: So women don't feel so alone in, in the, in the, in the decision making in the process and the kind of figuring it all out, because these are big things, right?

4:20: These are like financial freedom, family, like, these aren't small things that we could just within 5 minutes, make a quick decision.

4:28: So seeing other women doing it and how they're doing it, what they're doing, with whom they're doing it, is really, really helpful for us to build a plan so we can get to that 5-year vision.

4:40: That's, that's really powerful.

4:42: I understand that just having some sort of mentor that you can use as a backboard to really, you know, make these decisions with that, that makes a lot of sense.

4:51: Thank you for sharing.

4:54: So I know you recently led a training on “how to make the right decision and never regret it.” How can moms apply that mindset when facing, you know, difficult personal and financial choices?

5:07: Well, the first thing with decision making, I would say is that Not making a decision is the worst thing you can do.

5:16: That is definitely always something that we all have to keep in mind.

5:19: It's kind of like a, a theme, right?

5:21: Because if we're, if we're honestly between decisions or between choices, and we're staying there too long and just wrestling with them again in our heads or by ourselves, we're gonna naturally feel overwhelmed.

5:39: And so, so that would be the first thing.

5:41: I think decision making.

5:43: All comes back to What is the next right thing you need to do?

5:48: Something we've been doing within our community, with the women in our community is take these big steps, decision making.

5:54: And OK, what are the three next steps that you need to take?

5:57: What are the 3 microsteps that you can take to move the needle?

6:02: And when we come from that place, it feels very doable.

6:05: It feels very with ease versus Should I invest in this property or not?

6:12: Like that, that feels heavy, it feels big.

6:14: And quite honestly, most women get overwhelmed and then they don't make a decision.

6:20: They don't do anything.

6:21: And then they go back to their, what they were doing.

6:23: So we want to avoid that, right?

6:24: We want, we want to make the decision that moves us powerfully through, through our, our lives and obviously getting what we want.

6:32: But we need to do it in a way that actually Sets us up for, for success.

6:36: So, everything that we teach and everything we embody with an investor, you know, again, through, through the community, through the network is all about the next three steps.

6:48: So that would be my biggest recommendation is when making a decision.

6:52: You know, almost like breaking that down to say, OK, if I make a decision, and, and here's the other limiting thing, always have 3 choices.

6:59: When you have 2, it gets very overwhelming too.

7:02: So have multiple possibilities.

7:06: And think through the kind of the next 3 steps, and then you'll start to say, OK, what might make sense for me?

7:13: What's doable?

7:14: OK, this decision would yield these next 3 steps.

7:17: What would, what would this decision yield?

7:19: And what makes sense for me, again, getting back to where I want to be in 5 years.

7:23: So it's very sequential, but when you break it down in a, a manageable, you know, kind of really manageable way.

7:31: It's not all on you. So you're not making the decisions by yourself.

7:35: And again, I'm gonna be a broken record, but that's why, that's why we have invest her is that you're around women that are either doing what you wanna do or have been there.

7:46: And, and so, so the decision making becomes much, I don't know, there's more ease with it when you can really Connect with other women saying, how are you getting, how are you making that decision?

7:58: But I, bottom line, get, get the next three steps and make a decision.

8:03: There's no wrong decision. The wrong decision is not making one.

8:07: That's great advice for anyone, you know, your next action steps, you know, that's so important, and I get it.

8:15: I get it, and I think everyone feels that, uncertainty sometimes without trying to make a decision, right? And I like the idea of having a third choice to kind of help balance the three. That that's something even I want to implement in my strategies, you know, so.

8:33: So in a world that often pushes women into survival mode, How can they start making a shift towards thriving, especially when pursuing real estate or entrepreneurial dreams?

8:49: Yeah, and again, it's the, the recommendation I make to a lot of our, our community and the women in our community is.

8:58: We need to play offense and not defense.

9:01: And what I mean by that is, how do you play offense in your life?

9:06: Cause ultimately, we need to be accountable to ourselves.

9:09: And when we, when we see ourselves getting kind of something done to us, we're not in control, right?

9:15: We're not feeling like accountable.

9:16: We're not feeling like we can actually make a, a change.

9:19: So the, so the first thing I really recommend to, to busy moms and moms that are kind of trying to do it all and they're trying to reconcile all of it and feeling a little overwhelmed in that process.

9:30: The number one thing I would say is start creating space for yourself.

9:34: Just some thinking time every week.

9:38: And the answers and the movement start to come up because you're getting quiet with yourself.

9:43: Not enough women and people, as we, as we've chatted about, Tim, really get clear on what's coming up for them, what's working, what's not working, and then leaning into, OK, what are some, again, one or two small steps that I can take to move me towards what I want.

10:01: That's, that's the recipe.

10:03: It's not literally changing it all overnight and figuring it all overnight.

10:07: And becoming financially free overnight.

10:08: It doesn't work that way.

10:09: I don't care what anyone says, it just doesn't work that way.

10:12: It takes small steps every Kind of every day and, and I also say knowledge is not enough. It's not. Knowledge is not enough.

10:22: We all can Google. How to do different things, even how do I become financially free in 5 years with the salary I'm making, the place I live in, ChatGPT can give you a very strategic plan right now, but it's not enough, right?

10:34: Because knowledge isn't enough.

10:36: What really makes a difference is access, and what we're creating is more access for women to get the the real investment opportunities, get the, the, the strategic knowledge to move their. Their life forward. And obviously have that high-level network.

10:50: That's what we're, that's what we're so passionate about, because it's when you're getting access to real investment opportunities, to the real conversations with the right people.

11:00: That's when our financial freedom is going to increase.

11:02: It's not just knowledge or how to flip a property or is this a good time to invest?

11:08: They can get that on their own. They can, they can Google that. But the value is, is, is, is the curated group.

11:13: That's why I'm so passionate about the work we do, and so passionate about Investoron because when you have these women at this certain level talking about ideas and what's going well in their business and not in newer investors, experienced investors, movement happens and those next three steps become a little clearer because you're not figuring it out on your own. 

11:41: Yeah, I would say number one, get really get a date on the calendar where you can have 15 minutes to just have some time to journal, to think, to just take a breath.

11:51: That would be my number one.

11:53: Number 2 is start start becoming accountable to where you want to be.

11:57: And know that you're not gonna do it all yourself.

11:59: You shouldn't be doing it all yourself.

12:01: We're very good at doing art.

12:02: We're fiercely independent, a lot of these driven women right watching this, engaging here, and we got to put that down in order to get to the next.

12:10: What got you here won't get you there.

12:11: So I would say, get out of your own way and ensure that knowledge isn't enough and get around really.

12:18: Like-minded women that it's it's about the access to to the right information, the right deals, and the right people.

12:25: Right, that's wonderful information. Thank you for, for sharing your perspective with us, Liz. That's all the time we have for today, but I know you have a big event coming up here in Florida. Is there anything you want to share with the audience?

12:39: Absolutely. So we have investor Con coming up June 1st to to 3rd in Orlando, Florida at the beautiful Omni.

12:49: And what we, what we do there is it's, you think about a traditional real estate investing conference, we're the opposite of that.

12:56: And really what we're building is it's really a transformational experience.

13:00:  women, it's, it's the, the key is all hands-on workshops.

13:04: we even do a, a, a, a deal or no deal, session where women actually get presented with like a property, a deal if you will, and together you analyze it.

13:15: So you're not doing it by yourself, you're analyzing it at a table, and then you're getting on the mic. Women are like, I would invest in. Or I wouldn't invest in this and why.

13:23: So every session is very intentional, very mindful to help women move the needle in there, wherever they are and wherever they want to go, but it's all about skill building and really being around a high-level network.

13:37: we have phenomenal companies coming as resources and support to these women, and, and the women that are speaking, we have 25, women speaking on real estate investing, business, and self-care, because it does come down to Building a life by design, not default, and that's ultimately what it's all about.

13:57: And, and we're giving real strategies and, and real information to and real access.

14:02: To women to, to move the needle, right, in their life. So that's what we really embody at our conference. I feel like it's, it's incredibly unique. I'm biased, of course, but it's incredibly unique because it's about you.

14:15: It's about them building almost like an action plan as a result of this conference, not just going to a conference and coming, going, no one knows that you're there.

14:25: This is much different because it's mindful, it's intentional, and it's all hands on.

14:30: And I'd love to have the women listening or any of the gentlemen listening invite the women in their lives because it When women invest, great things happen and we're only going to create the legacy we want when we have when we have women really at the table of investing in themselves and investing in, in, in real estate.

14:51: That's great. Well, that's wonderful. I'm happy for you. It's amazing, what you're trying to accomplish and what you have accomplished, and, I, I wish you the best of luck in Orlando this year.

15:02: Thank you so much, Tim.

15:04: If you found this video helpful, please like it and subscribe to our channel. Don't forget to sign up for our free foreclosure email alerts. Until next time. I'm Tim Jones with foreclosure.com, and thank you for joining us today.